BY THE PINT | craft beer on the rise


Sep 02, 2014

Steve Caldwell, Publisher

South End Hops Festival: Beer is one of the oldest beverages human beings have produced, dating back to the 5th millennium BC.

Today, beer continues to be one of the most beloved beverages among people of all cultures—but none more than that of Historic South End in Charlotte, NC.




SKYLINE | hot happenings around town

By Telisha "Teka Rose" Wheeler, Editor

Home is where the heart is….home sweet home…there’s no place like home. Dorothy, Toto and all the originators of these sayings definitely got it right. Home is your go-to place to escape the troubles of the world. Your Castle. But sometimes… you have to get up, get out and experience all the world has to offer to appreciate home that much more when you return. Living your best life includes leaving the palace and connecting with others to increase your life experiences. So of course we at Elevate Lifestyle have compiled a list of some of the best places to go in August for the HOME issue; and once you’re done, you can go back to your million dollar spot. 



BY THE PINT | craft beer on the rise

Olde Mecklenburg Brewery Grand Opening

Construction delays push back public festivities surrounding new facility, Olde Mecklenburg Brewery Grand Opening event will be on Saturday, August 15



SKYLINE | hot “fitness” happening around town

By Telisha “Teka Rose” Wheeler, Editor

Fitness has become a trending topic on every front from Boot Camps, to CrossFit, & organic eating to the latest 5K to participate in. Elevate Lifestyle has always been an advocate for a healthy lifestyle and of course must let you know all the latest in health and wellness activities going on in Charlotte this summer for our Fitness Issue. This issue is dedicated to living healthy, but Elevate wants to encourage you to live well all year long; check in with us often for new fitness studios, and the best personal trainers in the Queen City! Whatever your plans this summer, make sure you get out and enjoy the outdoors…join a pickup game of your choosing, take a walk or join a 5k, with so many active activities in Charlotte, you may be overwhelmed with all of your fitness options! Not one for sports? Get creative; there are dance classes available, Co-ed kickball ad dodge ball teams and nutrition groups in and around Charlotte that all promote Healthy living. Here are just a few events Elevate Lifestyle has found for you. Be fit and have FUN!



BY THE PINT | craft beer on the rise!

By Ashley Rodrigue

The craft beer industry, in itself, is an ever evolving and rapidly expanding market in the US. With roughly 2,500 breweries in the US, a majority of which are craft, it’s fair to say this entrepreneurial obsession for creating a signature craft beer has begun to make its mark across the American landscape. In 2013 alone, it was said that an additional 1,600 craft breweries were in the works and South Carolina would come close to doubling its number of craft breweries across the state. With this in mind, one can assume that opening a storefront and offering these masterpieces to the public is an ideal way to capitalize on this obsession right? Why not… With breweries releasing new flavors into the market accompanied by the rapid expansion of enthusiasts relentlessly striving to acquire these nectars of the gods, beverage stores have begun to focus more on supplying the public with a variety of craft beer selections to help satisfy the appetite for this ever evolving beverage. And although the beverage may be evolving, the packaging has not. A lot of breweries have fallen back on the original method of caning next to bottling. Clayton Robinson, owner of Sun King Brewing Company, replied,

“In general, people consider draft beer to be the freshest, best beer you can get, so we like to think of the can as a mini-keg that delivers draft-quality fresh beer to your glass.”

Sounds convincing enough right? But what about metallic after notes that is always present while drinking from a can? Well truth be told, in every aluminum beer can, there is a protective liner within the can that keeps the beer from ever coming into contact with the metal. Usually the “tinny” flavor is directly connected with the cheap beer that lies within. Also, canning a craft beer offers better means of preservation as well. Mr. Robinson added,

“Light causes beer to have a skunk-like flavor because it degrades the hops and actually creates the same chemical compound that a skunk excretes – hence – “skunky”. Cans also protect from oxygen, another component that can cause beer to go bad.



SIP | trending cocktails

By Ashley Rodrigue

In January of 1920, the Eighteenth Amendment became a law, banning the manufacture, transportation, importation, and sale of intoxicating liquors in the United States. Known as Prohibition, the amendment was the culmination of more than a century of attempts to remove alcohol from society by various organizations. Following Prohibition, large cities and states went dry in 1918, thus not allowing Americans to legally drink or buy alcohol. With all of these events taking place at such a critical time in our nations history, it would ultimately lay the foundation to a culture that thrived in the wake of Prohibition. This culture would be solely responsible for the illegal production, importation, and selling of alcohol. They were known as Bootleggers.

Bootlegging helped lead to the establishment of American organized crime; this persisted long after the repeal of Prohibition. The distribution of liquor was necessarily more complex than other types of criminal activity, and organized gangs eventually arose that could control an entire local chain of bootlegging operations, from concealed distilleries and breweries through storage and transport channels to speakeasies, restaurants, nightclubs, and other retail outlets. Bootleggers had other major sources of supply however. Among these, were millions of bottles of medicinal whiskey that were sold across drugstore counters on real or forged prescriptions. In addition, various American industries were permitted to use denatured alcohol, which had been mixed with hazardous chemicals to render it unfit for drinking. Millions of gallons of this were illegally diverted, “washed” of hazardous chemicals, mixed with regular tap water, perhaps a dash of real liquor for flavor, and sold to speakeasies or individual customers. Eventually, bootleggers took to bottling their own concoctions of spurious liquor, and by the late 1920s stills making liquor from corn had become major suppliers. The bootleggers would produce their batches in the mountains of North Carolina and the Virginias, tucked away in the cover of the ravenous landscape. To avoid detection by the local police, the bootleggers would pack their modified vehicles full of the illegally distilled liquor and deliver to their customers by way of moonlight. This tactic would ultimately lead to the famous phrase that we Americans have adopted. They were called moonshiners. Although still considered a highly illegal practice, people to this day pride themselves in the ability to produce their own moonshine.


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