By Ashley Rodrigue
The craft beer industry, in itself, is an ever evolving and rapidly expanding market in the US. With roughly 2,500 breweries in the US, a majority of which are craft, it’s fair to say this entrepreneurial obsession for creating a signature craft beer has begun to make its mark across the American landscape. In 2013 alone, it was said that an additional 1,600 craft breweries were in the works and South Carolina would come close to doubling its number of craft breweries across the state. With this in mind, one can assume that opening a storefront and offering these masterpieces to the public is an ideal way to capitalize on this obsession right? Why not… With breweries releasing new flavors into the market accompanied by the rapid expansion of enthusiasts relentlessly striving to acquire these nectars of the gods, beverage stores have begun to focus more on supplying the public with a variety of craft beer selections to help satisfy the appetite for this ever evolving beverage. And although the beverage may be evolving, the packaging has not. A lot of breweries have fallen back on the original method of caning next to bottling. Clayton Robinson, owner of Sun King Brewing Company, replied,
“In general, people consider draft beer to be the freshest, best beer you can get, so we like to think of the can as a mini-keg that delivers draft-quality fresh beer to your glass.”
Sounds convincing enough right? But what about metallic after notes that is always present while drinking from a can? Well truth be told, in every aluminum beer can, there is a protective liner within the can that keeps the beer from ever coming into contact with the metal. Usually the “tinny” flavor is directly connected with the cheap beer that lies within. Also, canning a craft beer offers better means of preservation as well. Mr. Robinson added,
“Light causes beer to have a skunk-like flavor because it degrades the hops and actually creates the same chemical compound that a skunk excretes – hence – “skunky”. Cans also protect from oxygen, another component that can cause beer to go bad.