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Optimist Hall Announces New Food Hall Tenant

Texas-based Velvet Taco will serve chef-driven, non-traditional tacos that highlight global flavors and fresh, bold ingredients. White Point Partners and Atlanta-based Paces Properties are pleased to announce that Velvet Taco will be joining the tenant line-up at Optimist Hall. The food hall’s first group of tenants is slated to open in late summer, and Velvet Taco will join other concepts opening shortly thereafter. Founded in 2011, the Dallas, TX-based concept elevates the taco through globally-inspired recipes and unique, fresh ingredients. Optimist Hall marks Velvet Taco’s first North Carolina location, joining eleven other restaurants and one food hall stall in Atlanta, Austin, Chicago, Dallas, Fort Worth, and Houston.

“As a long-time Charlottean and native Texan, I couldn’t be more excited to announce, on behalf of our partnership, that Optimist Hall will be bringing one of Texas’ best taco joints to Charlotte,” says Jay Levell of White Point Partners. He adds, “Velvet Taco’s unique flavor combinations coupled with the incredible quality will further add to the stout line-up in the food hall.”

Offering globally-inspired flavors drawn from the highest-quality ingredients, standout menu items include tacos like Spicy Tikka Chicken, Fried Paneer, Picnic Chicken, Falafel, Cuban Pig, and the Annatto Shredded Pork, plus brunch versions served all day. Side dishes, including Red Curry Coconut Queso and ‘Elote’ Corn, are also proven crowd favorites. In addition to these and other menu staples, each week, guests will be able to sample a new taco as part of the restaurant’s Weekly Taco Feature (#WTF).

Velvet Taco

CONCEPT: Drawing from globe-trotting flavors and breaking the mold with inventive combinations, Velvet Taco is a temple to the liberated taco, offering a broad sampling of taco varieties and creative sides on an innovative menu. Chefs prepare everything from scratch, borrowing from the historical roots of inner-city taquerias on one hand, and modern recipes on the other.

STATS: ~500 SF Market Stall

QUOTE: “Velvet Taco is excited to enter the Charlotte market with our first location located within Optimist Hall,” says Clayton Dover, President of Velvet Taco. “We feel this is the perfect location, demographic, and standard to be successfully serving recipes from around the world in a taco.”


SOCIAL: @velvettaco on Instagram and Facebook


@optimisthallclt | #optimisthall

With rolling opening beginning in late summer 2019 in Charlotte, NC, Optimist Hall is a 147,000 SF redevelopment of a former gingham mill that features a food hall complemented by retail, restaurant, and creative office space. Located in the Optimist Park neighborhood between Uptown and NoDa, the development has transformed the turn-of-the-century textile mill into one of the most unique projects in the Charlotte metropolitan area. Optimist Hall retains many of the property’s original, 120+ year-old elements including hardwood floors, soaring 14+ foot ceilings, and brick and beam interiors with a true industrial character. With a heritage rooted in the industrialization of the South and a space dedicated to innovation, sustainability, and urban renewal, Optimist Hall melds the legacy of Charlotte’s rich history with the opportunity of tomorrow. Confirmed tenants currently include the following (with more exciting additions to be announced in the coming weeks): Aix Rotisserie, Ava Restaurant, Bao & Broth, Dumpling Lady, GoFo Bao & Broth, Honeysuckle Gelato, Papi Queso, Suarez Bakery & Barra, Undercurrent Coffee, Zukku Sushi, Pet Wants, Billy Sunday, Fonta Flora Brewery, El Thrifty Social Club, Archer Paper, Village Juice, Felix’s Empanadas, Botiwalla, Velvet Taco, and Duke Energy.

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